Personal privacy data refers to a collection of information that individuals do not want to be known by outsiders, including but not limited to: date of birth, age, telephone number, family financial status, family members, etc. These personal privacy data leaks, if ordinary people get it, it may not have much effect, but some businesses get it, it will be of great use.
Once personal privacy data is leaked, the harm caused cannot be underestimated. It is mainly shown in the following aspects:
Targeted advertising bombing of businesses
Your privacy brings to businessmen with ulterior motives. They can analyze many useful values, such as your birth age, your life experience at your age, your family finances, and your consumption tendency. These data can enable businesses to launch targeted phone bombing sales to you. In this age of big data, I have a deep understanding that I can receive at least 5 sales calls every day even if I use black and white lists. Even 80 year old people have received sales calls on their mobile phones. I believe everyone has this experience.
Data leakage will cause enterprises to lose or damage customers’ data
On the Internet, notorious data leaks are common. In the past year, according to the British survey, nearly half of its local enterprises have had at least one data leak. The larger the organization or company, the more data it has. Therefore, Internet criminals who attempt to endanger data security may become the target of this company. The probability of medium-sized enterprises increases to 66%, and that of large enterprises increases to 68%. The damage to reputation is obvious.
The leakage of private data will lead to serious fraud
The reason why private data is called private data is that it should not be known, but it is known. If a stranger can tell you all the secrets that only you know. This brings opportunities to fraudsters. The fraudster obtains private data through various channels, then establishes a trust relationship with you, and finally the fraud succeeds. If a large amount of private data is leaked, fraudsters will be profitable and rampant.
How to prevent data leakage?
The phenomenon of data leakage has become a persistent Internet disease, which requires the coordination of individuals, enterprises, laws and regulations and other aspects to conduct defense management.
From an individual perspective, when using intelligent devices such as personal computers, we should also enhance our awareness of protection and download software or applications from formal channels; Fully understand the authorization requirements when installing new software and applications, and protect personal rights and interests.
From the perspective of enterprises, enterprises should strengthen Internet security protection and fundamentally attach importance to data transmission security. Deploying SSL certificates is an important means, which can greatly reduce the probability of data leakage by HTTP websites to a certain extent. Because the HTTP transmission information is not encrypted, the transmission process gives others the opportunity to steal data, seriously affecting the user experience, reducing the user’s sense of trust in the website, and is not conducive to retaining users for websites and apps.
From the perspective of laws and regulations, relevant departments should continue to strengthen the protection and supervision of personal information of telecommunications and Internet users, and protect the healthy Internet environment.
At this time, how to ensure data protection and data security, especially involving users’ sensitive privacy information, is an important challenge for enterprises. It can be said that once the enterprise completes the protection of user data, it can not only effectively avoid the above hazards of data leakage, but also greatly eliminate users’ doubts about personal privacy leakage. This not only can effectively improve the security of user data, but also can effectively avoid various risks in the marketing level.